![]() ![]() ![]() ![]() The SVoD platform will boast family-oriented content from the company’s Disney, Pixar, Lucasfilm and Marvel labels (existing streamer Hulu and cable network FX, both part of Disney’s acquisition of Fox assets, will handle more adult material), including theatrical features (in their traditional pay TV window) beginning with Captain Marvel. Although the tech giant has not revealed what the service will cost, it is expected to make the original content available free to owners of Apple devices, using it to drive subscriptions to third-party programming services - from which Apple would get a cut - through the Apple TV app.ĭisney is set to unveil Disney+ - the central element of a direct-to-consumer (DTC) push that Disney CEO Bob Iger has described as “our number-one priority” - at an investor day on April 11. Marquee titles include a comedy drama series called The Morning Show with Reese Witherspoon and Jennifer Aniston, Steven Spielberg’s Amazing Stories reboot, JJ Abrams series Little Voice, a CIA drama with Brie Larson, documentaries made with Oprah Winfrey, and a slate of films from indie feature outfit A24.Īpple has said the original content will be available on a new version of the Apple TV app from this autumn. Having built up its team of worldwide video executives over the past 18 months and spent an estimated $1bn on commissioning original content, the company has a slate of broad appeal, family-friendly programming in the works that will be streamed via a new ad-free streaming service called Apple TV+ from this autumn. Most of the media industry is waiting to see how the big players lay out their plans as 2019 unfolds.Īpple has been one of the first to reveal its strategy. The streaming wars are about to kick off in the US, but only a few brave souls are willing to predict the winners. ![]()
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